Pay-per-click advertising is the fast track to putting your site in front of potential customers on the internet. Our PPC management service brings you increased traffic through the consistent management of paid search engine advertising.
Working hand-in-hand with our SEO efforts, PPC advertising is only successful if we understand your business and what you aim to achieve from paid advertising.
That’s why we take the time to familiarise ourselves with your business ethos and make informed decisions about how to create an effective advertising budget. There are many options available with PPC - so we never offer a one size fits all approach as the solution.
We get to know your business, the products/services you offer and the marketplace you operate in. We need to gain an understanding of where you do business and what makes you stand out from your competitors.
We then, work together with you to create a list of keywords and phrases that we can target to engage with your potential customers. We don't pretend to know your business better than you! We research your competitors and see which keywords they're targetting - this helps identify all the areas we should cover within your campaign.
We focus on improving the pages a visitor will see when clicking on your ads.
Your landing pages are important! They need to closely reflect the content of your ads so that customers are reassured when they click on your ads that they've reached the correct site. The user's search term, your ad text and the content on your landing page should all match - they should be what your customers are expecting to see.
The last thing you want is for potential customers to see your ad, click on it, then leave your site as soon as they arrive. The bounce rate of your PPC ads should be significantly lower than the bounce rate of your organic listings and general website traffic - after all, you're paying for every click.
Your landing page should also have clear calls to action - so that users see a logical next step to order your product or service.
PPC, like SEO should be an ongoing, pro-active process! Making small changes to your keywords, designing new ads to replace those under performing, creating new ad groups to point to that great new landing page, developing new ads to cover your newest location.
It's unlikely that your competitors will be standing still, they'll likely be working hard. A new competitor might suddenly decide to start a PPC campaign and outbid you for all your best-performing keywords.
Managing your PPC campaign needs to be seen as an ongoing task, some days/weeks very little will need to be changed, other times several changes may be required to keep your campaign running smoothly.
We provide clear and detailed reports so that you'll always know how your account is performing, how many leads its generating and how much each lead is costing.
The level of detail we provide tends to differ between clients!
Some like to see everything, they want to know which keyword is bringing them the most sales? and which advert headline is performing the best?
Others only want to know the bottom line - how many sales has the campaign generated? what was the total spend this week?
We're happy to provide both!