Evolution Football Coaching - Case Study

Evolution Football Coaching

Logo & Branding - Web Design - Marketing

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Out of the blue we get a call: ‘We’re starting a new business and think we might need a new website. But we don’t have much money’. A few months on and we’ve completed the website. Not only that, we created a new brand-style for Evolution including a superb new logo that works in print, social media and on football kits as well as on-line.

We now look after all Evolution's marketing requirements from e-marketing to print and banners. We work with them on their business plan and marketing strategy (we have considerable experience in this field). The Evolution Football Coaching business is going from strength to strength and Gary now manages over 20 coaches across the North East.

Being involved at the very early stages of the business development has paid dividends for both parties. We have helped the company to become established and prosper and we hope to be with them as they continue to grow.

Logo & Branding

We were asked to create a logo which would look good on the website, print, social media and football kits; however they were not looking for a badge style logo.



Font Selection

As you can tell from the logos above - we went through a few fonts trying to get it right and in the end we did.

Brand Colours

The brand colours were initially set out to be orange, grey and white. This eventually changed due to the football kit colours.

The final brand colours were decided to be navy, black and white.


Initial Designs

We came up with two designs, both laid out in the same format but
using different colours and styles to give completely different looks.

Leaflet Design

Initially, we designed one leaflet for Gary to hand-out and post to advertise the new business.

Now we have moved on to create leaflets and e-leaflets almost weekly for special events, camps and masterclasses.

The finished product

Responsive, stylish and branded. The finished website
works across all devices - tablets, mobile and desktop.

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